It’s important to communicate effectively in all aspects of life: personal, political, business, etc. You can often measure the success of a small business by the way it conveys its mission and message to others. Whether talking to the public sector or letting your employees know that a policy change has been made, communicating well is key to having a thriving company. That is why it is critical to have a dynamic Public Relations arm as well as a dedicated Employee Communications rep. Communication takes many forms these days…..newspaper articles, press releases, blog posts, social media conversations, journalist outreach, company newsletters, etc. A good PR campaign is essential for a small business and should embody the following: Read more

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To determine whether or not your small business is doing well financially, you must read and analyze particular reports frequently. In a typical small company, your focus may be on fulfilling customer requirements and meeting your deliverable promises. You may have a limited number of employees to do a lot of work, which increases the possibility for errors. Financial reports are vitally important to the future health of your small business. If you don’t know how to generate or read the reports, hire someone who can do that and report the results to you. Virtualis Bookkeeping (www.virtualisbookkeeping.com) is one such company that can take care of everything for you. If you decide to analyze the reports yourself, here are some important items to evaluate: Read more

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Starting a new business and you don’t know much about bookkeeping yet? Join the club…many small business owners don’t know the first thing about the subject. Here are some bookkeeping terms that may help you get started…. Read more

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Most entrepreneurs consider bookkeeping a necessary evil at best, or an unimportant part of the business at worst. This could not be further from the truth! Small business owners must embrace the bookkeeping and accounting tasks and keep perfect records, as they are essential to the company’s financial survival! If you keep good records, you will be able to… Read more

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We can all look back and think of a time when we made a huge money error. Buying a house at top market price. Investing in a company IPO that went nowhere. Throwing money at a deal that sounded too good to be true. Taking out a second mortgage to take that big vacation you always wanted. Most financial advisors worth their salt will tell you to forget about these…everyone makes mistakes. But the biggest errors most people make – and these can be life altering – are overlooking some simple, yet important safeguards for your financial security. Are you guilty of avoiding the obvious? Read more

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Computing “in the cloud” means that you run your computer applications over the Internet, saving you from having to buy specific programs for your computer and/or managing your own server. All you need is a browser and an Internet connection. This concept has changed how we do business. Will it be good for you? Read about what you can expect when “computing in the cloud.” Read more

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Your business plan is just an idea until you start plugging in the numbers. The financial section of a business plan is extremely important since it’s the section that investors and bankers look at. But that does not mean that you should put in numbers to make your company look good; if you do it right, the financial section will tell you whether or not you should stay in business. Read more

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We all know that we have to hang on to our financial documents for at least six years after the due date because that’s how long the IRS has to do an audit. And for assets such as stocks, a house, etc., you need to keep the records for as long as you own them and then an additional three years. When you are talking about financial documents, you should always be organized and keep them carefully filed. But what about the others that have nothing to do with your tax return? Read more

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Be prepared when you complete your 2011 tax return. Here are some tips that may help you.
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